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The Date Farmers

Flux and the Hammer Museum present the quarterly Flux Screening Series featuring innovative short films, music videos, features, filmmaker retrospectives and the most interesting visual work from around the globe.

The August 2011 event featured the World Premiere of N.A.S.A. The Spirit of Apollo. Directors Sam Spiegel and Syd Garon. Shout out to The Squeak.E. Clean Crew and thank you Sam for letting me come thru to rock a DJ set. The night also featured DJs set from Knewjack, Fatlip from The Pharcyde, and N.A.S.A.

The Flux Screening at Hammer August 2011

The Flux Screening at Hammer August 2011 - DJ Alf Alpha

The Flux Screening at Hammer August 2011

The Flux Screening at Hammer August 2011

The Flux Screening at Hammer August 2011 - DJ Alf Alpha

The Flux Screening at Hammer August 2011

The Flux Screening at Hammer August 2011

The Flux Screening at Hammer August 2011

The Flux Screening at Hammer August 2011 - DJ Alf Alpha

The Flux Screening at Hammer August 2011

The Flux Screening at Hammer August 2011 - DJ Fatlip and Squeak E. Clean

Its been one month since the opening night of The Date Farmers at Ace Gallery. I really don’t like using the word epic because of its loose usage in current slang. However, the one word that describes The Date Farmers journey from the Coachella Valley streets to Ace Gallery Los Angeles is EPIC. From their humble beginnings of selling artwork out of the trunk of their car …to having an art show at the world’s biggest contemporary art gallery, the story of the Date Farmers has been as compelling as their artwork. I remember the first time I walked into their little studio in old town Indio. I instantly feel in love with their art. The art spoke to me and I could understand & relate to the art. I remember staring at the art for hours and looking at the familiar images and feeling like it was the first time I had seen these images. Images of the desert, palm trees, indigenous art, Catholicism, Mexican revolutionary posters, cholos, tattoos, lowriders, prison art, and american pop culture. Growing up in Southern California with parents who are Mexican-immagrants, I felt as if the art represented my voice. I have always liked art but after being introduced to the Date Farmers art I suddenly became excited about art all over again. My friendship with the guys grew after my first studio visit.  They we very supportive of my DJ career & music production and they always encouraged me to pursue my musical passion. They made me take pride of where I was from and inspired me to follow my dreams. Over the years they invited me to help them set up show in New York City at Jonathan LeVine Gallery, Denver at The 2008 Democratic Convention, & San Francisco at Upperplayground (just to name a few). I even invited the guys to take a trip to Jalisco Mexico to visit my family’s rancho. When the guys invited me to help with production on the Ace Gallery show, I knew it was gonna be a great show. Ace Gallery  has a history of installing museum quality exhibitions and showing work from artists such as Richard SerraDonald JuddRobert IrwinJames RosenquistAndy WarholWillem de Kooning, and Carl Andre. I was thrilled the Date Farmers were going to have an art show at one on the biggest contemporary art galleries in the world. After months of production and countless late nights, the show is now up for public viewing. I’m very proud to have be apart of the production and look forward to what the future holds for the Date Farmer family. Below are photos from opening night. If you missed opening night, don’t worry  there will be a closing party (i’ll keep you posted). Thank you all that came to the opening and a special shout out to all our Coachella Valley friends who came out. It was definitely a night to remember.

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers at Ace Gallery Los Angeles

 

DJ Alf Alpha at Ace Gallery Los Angeles

 

The Date Farmers at Ace Gallery Los Angeles

 

The Date Farmers at Ace Gallery Los Angeles

 

Date Farmer Carlos Ramirez and Actor Billy Zane

 

The Date Farmers at Ace Gallery Los Angeles

 

The BAR

The Date Farmers at Ace Gallery Los Angeles

The Date Farmers & Marsea Goldberg of New Image Art

 

shoes

 

 

The Date Farmers at Ace Gallery Los Angeles

DJ Alf Alpha at Ace Gallery Los Angeles

 

 

You are invited to The Date Farmers solo art exhibition at Ace Gallery Los Angeles, CA

 

THE DATE FARMERS

OPENING RECEPTION FOR THE ARTISTS

ACE GALLERY LOS ANGELES

5514 WILSHIRE BOULEVARD · LOS ANGELES · CALIFORNIA · 90036

DECEMBER 11, 2010, 8PM-10PM

DRINKS COURTESY OF CASA DRAGONES SIPPING TEQUILA

Music by DJ Alf Alpha

 

EXHIBITION ON VIEW THROUGH FEBRUARY 2011

 

The Date Farmers, consisting of Armando Lerma and Carlos Ramirez, coined their name early in their careers after joining artistic forces in 1998. Their paintings, collages, sculptures, effigies, installations, and videos are infused with both commercial references and political content. Rooted in their Mexican-American heritage and Californian pop culture, their work contains elements influenced by graffiti, Mexican street murals, traditional revolutionary posters, prison art, Oaxacan sign painting, and tattoo art. The artists often travel across the border into Mexicali and Oaxaca scavenging for found materials such as discarded signs, wood, and corrugated metal that they reconfigure, often juxtaposing pirated images and text with their original artwork. In customizing found objects with a dark wit, the artists put themselves into their work, both emotionally and pictorially, sometimes representing themselves as ferocious black dogs. The Date Farmers have been given free reign in mounting their exhibition, customizing it into their highly idiosyncratic universe.

Originally from Indio, California, a desert region a few hours east of Los Angeles, the duo have been living and working on their art in the peaceful seclusion of the desert until recently when the two artists also took a studio in Los Angeles to assist them in creating their exhibition for Ace Gallery. The Date Farmers combine familiar pop iconography – ranging from Mickey Mouse, Darth Vader, and Spiderman – to ␣amended␣ corporate logos with figures from comics, folklore, and Catholicism. In these paintings, desert creatures – such as tarantulas, coyotes, scorpions, and rattlesnakes – are hand-painted on top of seemingly incongruous found signs with collaged lettering, along with such items as stamps, bottle caps, comic strips, and advertisements. The duo uses larger-than-life figures and ideas, like Jesus and brand-names, in what they call “Super Loco.” They mix English and Spanish titles and flaunt creative misspellings like “Servicios D.J. Pleyboy” and the “Superchango.”

In appropriating images from popular culture, The Date Farmers give viewers an entryway to their work then play with the characters to distort them to suit their own message. In Slipped Up, the artists employ the Cracker Jack boy␣s fixed pose, in which he covers one of his eyes, in a disturbing way: the boy is witness to a stabbing. The boy, once a lighthearted icon, now becomes a bystander in a difficult situation. The image is complicated further by the cross on the stabber␣s chest, as they make him both holy and sinner at the same time. There is something ominous running throughout the work. In two pieces La Pantera (2010) and Black and White Color TV (2010), both have television color bars and “COLOR TV” written on the bottom; however, Black and White Color TV is not in color, and La Pantera has a black-and- white panther prowling across the bars. The pieces are haunting – be it the irony of implied color and no color to be found or the colored bars with a menacing cat glaring out.

The artists blend high and low art in a way that is unpretentious and still noteworthy. The flat blocks of color and cross-hatching extenuate the strong two-dimensional and stencil-like appearance of the work, tying the artists to street art. At the same time, The Date Farmers sometimes leave the eyes empty, as Modigliani did before them, but these artists utilize this technique in a very different way. There is an absence present in the eyes, a vacancy left for the viewer like the discarded signs were left for the artists to draw upon. The artists␣ primal drive for personalization and craft within the playground of soulless advertisements makes the work intellectually stimulating and visually compelling.

The Date Farmers have a history just as compelling as their artwork. Armando␣s father owned a date farm where Carlos picked dates, yet the two met at an art opening in the Coachella Valley, CA. Carlos␣ mother was a migrant who once worked with civil rights leader Cesar Chavez, an American activist and co-founder of the United Farm Workers, during the grape boycott of the 1970s. From the viewpoint of American-born Chicanos, the Date Farmers explore topical subjects with insightful simplicity.

details and further information:

ACE GALLERY LOS ANGELES

INSTITUTE OF CONTEMPORARY ART

5514 WILSHIRE BOULEVARD · LOS ANGELES · CALIFORNIA · 90036

TEL 323.935.4411 · FAX 323.202.1082 · WWW.ACEGALLERY.NET

For further information and visuals please contact Ace Gallery Los Angeles at 323.935.4411 or emailacegallery@acegallery.net

Gallery Hours: Tuesday through Saturday 10:00 AM to 6:00 PM

to look at more of their works:

www.TheDateFarmers.com

DJ Alf Alpha at Ace Hotel Palm Springs

D I S C O T H E Q U E.
The new monthly at the Amigo Room with
ALF ALPHA
(www.djalfalpha.com)

This Saturday, August 21, 2010. I will be spinning inside the Amigo Room Bar at The ACE Hotel Palm Springs. I will be playing Funky Disco, House, Electro Cumbias, and more. It’s going to be a fun night and I look forward to seeing you all there.

The event is FREE !!!

10pm – 2am

The Alf Alpha x The Date Farmers x  The Coachella Valley Art Scene T-shirts will we available at this event. Shirts will be $10.

Last week The Date Farmers opened their new Los Angeles art studio for their first party.  The party was celebrating the Albert Reyes art maze exhibit at The Pacific Design Center.     I didn’t know what to expect because it was our first party at the new studio. It ended up being a really fun night. The party featured musical performances by Octavius and Icy Lytes. I was rocking the turntables. Looking forward to rocking more parties this summer at the new studio.

Check out some of Albert’s Drawings.

Check out more of Albert’s art here.

Photos from the party.

I recorded 30 minutes of my set to tape cassette. You can stream it and download.

Download

Check out some new Date Farmer Art.

Date Farmers Art Studio Party

You are invited to the last Date Farmers Art Studio Party at the Old Town Indio Location. The Date Farmers are moving to Los Angeles last this month. They are open their studio doors for one last art show and party. This is going to be a special night. We have had a lot of fun parties over the years and we plan to have more art studio parties at the new location. Come out and celebrate.

Art show opens at 8 pm. Party starts at 9:oo PM – Till 1:oo AM.

Music by dj alf alpha & special guest Sol District.

Below are video some previous last art studio parties.

Sneek peak at some art.

New Date Farmers Art

New Date Farmers Art

Hope to see you there.

http://www.TheDateFarmers.com

The Coachella Valley Art Scene presents Something from Nothing

  • Saturday 19, 2009
  • SCRAP GALLERY
  • Indio, CA
The Coachella Valley Art Scene - Something from Nothing Event

The Coachella Valley Art Scene - Something from Nothing Event

MUSIC:

ART:

FUN STUFF:

  • Skate Ramp!! – anyone can skate Screen Printing – everyone can screen print an image onto a shirt!
  • Photo Booth – free picture taken by Luisa!
  • Video Screening – independent videos streamed. curated by steven preston
  • Art Swap Meet – come see what artsy fartsy things people are selling
  • Tarot card Readings – for those interested, our friend Marcella was be doing readings all night!
Dj Alf Alpha @ The Coachella Valley Art Scene - Something from Nothing Event

Dj Alf Alpha @ The Coachella Valley Art Scene - Something from Nothing Event

Thank you for supporting this event:

  • Coachella Valley Arts Alliance
  • SCRAP Gallery
  • Epidemic Skate Shop
  • A & M Framing
  • Ghost Channel
  • Promo Xpress

Pictures from The Fiesta Resistance on now at Pictures on Walls, London.

Featuring The Date Farmers from The Coachella Valley.

The Date Farmers @ The Fiesta Resistance - Pictures on Wall, London.

The Date Farmers @ The Fiesta Resistance - Pictures on Wall, London.


The Date Farmers @ The Fiesta Resistance - Pictures on Wall, London.


The Fiesta Resistance - Pictures on Wall, London.


The Fiesta Resistance - Pictures on Wall, London.


The Fiesta Resistance - Pictures on Wall, London.


The Fiesta Resistance - Pictures on Wall, London.


The Fiesta Resistance - Pictures on Wall, London.


The Fiesta Resistance - Pictures on Wall, London.


The Fiesta Resistance - Pictures on Wall, London.


The Fiesta Resistance - Pictures on Wall, London.


The Fiesta Resistance - Pictures on Wall, London.


The Fiesta Resistance - Pictures on Wall, London.

In a few days (December 4, 2009), Pictures on Walls will open Fiesta Resistance, “a Latin American street art showdown.” The Date Farmers play a central roll in this party and in advance of opening have released a series of prints. “Don’t Fight Back” comes in 4 colors, each in an edition of 140.

Feista Resistance also features fellow Mexico City residents Saner and Smithe. The exhibition runs through December 23, 2009, at 46 Commercial Street, London, E1.

Date Farmers POW Fiesta Resistance London Show

Date Farmers POW Fiesta Resistance London Show

Date Farmers - Don't Fight Back 09

Date Farmers - Don't Fight Back 09

Date Farmers - Don't Fight Back 09

Date Farmers - Don't Fight Back 09

Date Farmers - Don't Fight Back 09

Date Farmers - Don't Fight Back 09

Date Farmers - Don't Fight Back 09

Date Farmers - Don't Fight Back 09